Dutch startup competition on National TV in India
The second episode of Get in the Ring India, part of the global startup competition Get in the Ring, was aired last Saturday night at 6.30pm on one of the biggest tv channels in India (NDTV).
Get in the Ring stays ambitious. Already active in 80 countries last year, connecting startups to opportunities to grow, this year they do not only add more countries, the goal is to make 10,000 valuable connections for participating startups. The format, where two startups verbally battle in a boxing ring, has an entertaining side to it. This makes it possible to reach a much larger audience. The tv debut in India shows the impact of this for startups looking for growth opportunities.
Arno Zimmermann, co-founder of Coolar, a participating startup from Berlin on his minutes of fame:
“Get in the Ring India was an intense competition, but also so much fun! As India is one of our target markets, exposure on national television is very helpful.”
Coolar is helping health workers preserve lifesaving medicines by providing electricity independent refrigerators.
The two episodes were based on the second edition of Get in the Ring in India, organized together with DHI LABS and NASSCOM. The exposure doesn’t just help the startups to grow, it provides a boost to the growth of Get in the Ring in India as well.
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About Get in the Ring Foundation
The Get in the Ring Foundation is an organization that gives startups a fun and global podium to make valuable connections to innovators to grow and scale up their business. We are active in 100 countries and work together with leaders of entrepreneurship ecosystems around the world. Get in the Ring is known for its innovative format where startups face off in a boxing ring.